Globalisation and the media

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The advances in technology that have occurred in the 21st have completely altered the ways in which we communicate not just individually but on a global scale. The expansion of industries and businesses across global communities, where distance no longer provides a barrier, is referred to as globalisation and the media is a crucial component. 

Technological growth not only changes how we communicate but the mediums through which we do. Television is an example of how platforms have evolved and been affected by the new media that has been introduced over the last few years. Jinna Tay and Graeme Turner comment that “we can no longer talk about ‘television’ as if it were a singular entity”. They make this statement as televisions success this century is due to its shift to a multi platform media form where audience interaction through other media forms such as Twitter is essential for it to compete with new media.

Maha Sohail Butt writes an article about globalisations impact on mass media saying “the whole world has become a global village due to media”. She discusses the media scape of Pakistan which has  flourished this century due to its access to media that can connect it to the rest of the world. Current events are actually current due to our media networks and the world is more interconnected than ever.

While many believe that television is ‘old’ media I disagree and instead view it as a media form that has changed to stay up to date with the technological growth of the 21st century. It is one of the media platforms that allows globalisation to continue to expand as it connects countries and people regadldess of geographical locations.

References:

♦Butt, S, M, 2014, ‘Globalization, its impact on mass media, The Nation, last accessed 25/05/2014, http://www.nation.com.pk/national/24-Feb-2014/globalization-its-impact-on-mass-media

♦Tay, J, Turner, G, 2008, ‘What is Television: Comparing Media Systems in the Post-broadcast Era’, Media International Australia, Issue 126, last accessed 25/05/2014, http://search.informit.com.au/doc umentSummary;dn=9074939527 16742;res=IELLCC.